Art Tours & Experiences for Marketing and Branding Teams
Marketing and Branding Experiential Tours
We know that your marketing and branding efforts are all about creating a vision and telling a story. Our custom art tours are designed to use fine art to help you convey central ideas and promote your brand, allowing you to seamlessly blend your marketing goals into your corporate outing.
ART SMART can help you to project your vision, story, and brand through a custom visual experience. For example, we could use gamification techniques to design a brand education experience that incorporates developing aspects of the new product. Create a color hunt to find your cosmetic company’s latest hues in museum masterpieces for an influencer outing, or a foodie tour that integrates the development of beer for your brewing company. Or we can go on an exploration of edgy contemporary art to help your ad agency build a striking new brand identity. No matter your goals, we help you use art and culture to create a truly unique, unforgettable experience for your clients, the press, or your own marketing team.
Your ART SMART tour experience begins with an expert art historian who will chat with your team to learn more about what you hope to accomplish with your marketing and branding event. Our team will then curate a fully customized, superior experience in a museum or gallery, ensuring that it is hassle-free and fully engaging, so that you can leave you and your guests with a lasting impression of that supports the brand.
From the Showroom to the Gallery: A Press Tour Supporting the Cadillac Brand
When a creative ad agency approached ART SMART about creating a unique experiential marketing experience for the Cadillac brand, we knew we could deliver. The agency was hosting a group of Chinese guests on a press visit to tour the Cadillac showroom in the Chelsea neighborhood of New York City, but they wanted to offer their Chinese guests a memorable outing that connected with the urban feel of NYC. As part of the outing, the agency hoped to introduce their guests to some American culture through modern art while simultaneously promoting the Cadillac brand.
With our clients’ goals in mind, we curated an ART SMART tour to include gallery selections focusing on light, steel, and American innovation, all concepts that tie into Cadillac’s branding. One of the highlights of the tour was an exploration of works by Leo Villareal, a modern American artist who uses LED lighting technology and computer programming to create a vibrant experience for viewers. We discussed each piece using our signature conversational style, utilizing translators to chat about the artistic merits and brilliance of the designs with our guests, making connections between the art in the gallery and the Cadillac SUVs the press arrived in from the showroom. The result was a truly seamless, unique, and unforgettable event for our client and their guests.
If you’re looking for a similar experience for your clients, contact ART SMART to learn more about our corporate tours. We offer corporate art tours in New York City, Boston, Chicago, and Washington, D.C., with a variety of foreign language options.