Nestled in Manhattan’s Meatpacking District, The Whitney Museum of American Art is known for cool, cutting-edge, contemporary exhibitions. And this newest installation is no exception. Created by fashion house Eckhaus Latta, this multi-faceted exhibition is an entirely unique experience.
The show brings together art, fashion, and the act of shopping—something never before seen in one of The Whitney’s open gallery spaces. It is comprised of modern advertising images framed inside lit boxes, an eclectic collection of shoppable clothing and accessories, and a selection of artworks (not for sale) that the designers commissioned other artists to create.
For the viewer, “Eckhaus Latta: Possessed” is an active, multi-sensory experience. Not only can the viewer take in the visual beauty of the clothing, the art, and the lit-up advertisements, he or she also gets to interact with it. Guests have the ability to peruse the collection, touching and trying on the pieces while speaking to the hired sales staff, who perform the role of salespeople throughout the duration of the exhibition. Finally, visitors can view the sales footage of the purchases themselves. This sheds a new light on each person’s memory and experience of the show.
The Whitney’s exhibition also crosses boundaries by choosing the designers’ real art world friends and local cool kids, ranging in age, race, gender, and size, as models. Not only does the “Eckhaus Latta: Possessed” exhibition combine fashion and art in new ways, it also proves that something incredible can be created by straying from the tight-knit inner circle of the fashion world.
“Eckhaus Latta: Possessed” is on view at The Whitney from August 3 – October 8, 2018. Don’t miss your chance to experience this one-of-a-kind show!
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