Museum tours are more than just ways to show visitors around the city. More and more companies are realizing how art experiences can be instrumental in helping them achieve some of the goals they’ve set, not just for their employees’ professional development but also for their overall business growth.
Businesses are able to make the most out of these tours when they’re specifically designed according to their objectives, interests, and nature of work. This is where Art Smart’s strengths lie – utilizing the expertise and extensive knowledge of our team of art historians to provide engaging art experiences that let business professionals discover the impact art and culture has on their work.
These are just some of the goals we’ve helped our former clients achieve through the customized private tours we provided:
Gather More Support for Your Awareness Programs
For businesses who are looking to launch a new program in the workplace (e.g. gender empowerment) or those who have long-running campaigns that are not getting enough traction, increasing your employees’ level of understanding of the importance of such programs can help ensure their interest and cooperation.
We design art experiences to further explore specific topics and issues you’re trying to address. A customized private tour itinerary comprised of artworks that represent values you want to promote (e.g. diversity and inclusion) and exhibits that discuss how social issues manifest in different periods of history can be developed to help you realize your goals.
Improve Engagement During Themed Corporate Activities
Businesses regularly hold themed events – whether to provide a space for employees to network with other people in their industry or to initiate discussions around relevant topics.
A museum tour is a great way to expose your participants to more real-world applications and representations of your chosen theme and spark discussions in a more engaging way. Art Smart’s team of art historians are well-equipped to handpick the perfect setting and activities to highlight any theme you have in mind and match your participants’ interests.
Increase Employees’ Appreciation of Their Own Profession
We’ve given private tours to organizations under diverse industries – medicine, automotive, technology, finance, cosmetics, advertising, food, and event planning to name a few. Regardless of the nature of your company, our team of art experts can provide you with an art tour that will help your team learn more about the work they do and the industry they’re in. How has their profession evolved through time? What historical events have defined or affected your industry? Seeing how much impact your industry and profession has in the world will help you and your team find a new level of appreciation of what you do and boost your productivity and confidence in the office setting.
Generate Concepts for Company’s Branding and Marketing
Branding and marketing strategies constantly evolve. Businesses need to find ways to constantly catch up with new trends and discover ways to present their products and services in a way that resonates well with their target market.
We can help identify art pieces and exhibitions that can help spark fresh ideas on how you can attract more potential customers or clients to your business.
Strengthen Cooperation and Communication among Team Members
Traditional team building activities can get boring. Sometimes, conducting these activities in unique locations and in unconventional ways help the participants stay engaged throughout.
Museums make perfect venues for a one-of-a-kind team building activity. We can help you gamify your sessions so you’ll not only ensure to hit the goals you set but also have fun at the same time.
Exceed Guests’ Expectations During VIP Networking Events
Have you ever had some of your most valued clients visit and you have no idea where to take them? Or maybe some high-level executives you want to show appreciation for? Skip the usual social events and cocktail nights and take them somewhere special – like the museum.
Our extensive experience working with corporate teams and VIP guests allow us to provide your distinguished visitors an elegant and entertaining art experience to show how much you value them.
Inspire Creativity and Innovation in Your Product Design Team
It is sometimes challenging to come up with amazing ideas behind an office desk. A museum tour can facilitate your creative team’s visualization process by guiding them through art pieces they can draw inspiration from. We can develop unique visual experiences and even gamified sessions to get your team primed to unravel great ideas for your brand.
No matter what industry you’re in, things your employees are interested in, or level of appreciation they have for art – Art Smart can create art experiences that you, your team members, and guests will truly find meaningful and enjoyable.
Get in touch with our team for your next corporate event and we’ll make sure to deliver a unique art tour that will meet (and even surpass) your goals.
New Frida Kahlo Exhibit, “Appearances Can Be Deceiving” at Brooklyn Museum
Get special access to the incredible Frida Kahlo exhibition at the Brooklyn Museum in New York with ART SMART. The biggest U.S. museum exhibition in ten years focused on the iconic Mexican artist, Frida Kahlo: Appearances Can Be Deceiving features major paintings, drawings, and photographs displayed alongside some of Kahlo’s personal artifacts and clothing.
The show highlights the ways Frida Kahlo created both her personal and public identity to reflect her cultural heritage and political beliefs. It also explores how the artist addressed and incorporated her physical disabilities into her persona and her art.
On a private Brooklyn Museum tour of this Frida Kahlo exhibit with ART SMART your group will have the chance to dive deeper into the life of this iconic woman. While being guided by a knowledgeable art historian you can ask questions, discover unlikely stories, and more. During your guided exploration at the Brooklyn Museum your group can discuss the roles and perspectives of influential female figures, as well as the challenges they face.
We will reflect on the works of art in light of several key questions, based upon your group’s interests and ages. Have children along? We’ll shine a light on Kahlo as an incredible role model. Looking for a lively discussion? We can use Kahlo’s art to explore issues of race, gender, and post colonialism. ART SMART will customize your museum tour to focus on your curiosities and questions.
Along the way we can explore other amazing exhibitions on display at the museum. Though it is often overshadowed by New York’s other fantastic museums, The Brooklyn Museum is a can’t-miss cultural gem. And after your tour, our art expert can recommend hip new bars and places to get a tasty bite in Brooklyn.
The exhibit is only open until May 12, 2019 so book your tour today!
We created a unique experience for a team from Google that combined art, technology, and networking.
Using Technology-Based Art to Inspire a Leading Online News Provider
A leading online news provider was holding a conference to gather thought leaders to discuss credibility and integrity in modern journalism. The organizers, a group from Google, are focused on supporting university research, academic development, and technological innovations that happen globally within research and AI.
They turned to ART SMART to design an art tour that would not only incorporate the theme of the conference, but also provide opportunities for conference attendees to network in a unique, engaging way.
With these goals in mind, ART SMART started out with a thought-provoking photography show with recreations of famous iconic photographs from newsworthy events throughout history. We discussed how the artists Jojakim Cortis and Adrian Sonderegger used props and optical illusions to create false images, but left clues behind so that the viewer would realize that they were “fakes.” The show inspired dialogue among the clients about how current technology like Photoshop is used in similar ways to deceive viewers at times in unreliable media channels.
For the second portion of the tour we brought our clients to the Gagosian Gallery to experience the interactive Urs Fischer and Madeline Hollander exhibit entitled, “Play.” Because our clients were heavily involved in the tech world, as well as with artificial intelligence and news media, we chose the exhibit both for its entertainment value and its technological intrigue. The exhibit featured colored office chairs, which moved like real people in whimsically choreographed patterns, and seemed to have personalities all their own. As our participants interacted with the chairs, and with one another, they were both amused and perplexed by the chairs’ seemingly intelligent movements, and were able to share in a truly interactive, engaging, and stimulating experience.
Interested in booking your own corporate art experience? Contact us directly. Also, check out our other case studies for inspiration and to get a sense of what we can create.